Bad news is part of life. In science, I would think that bad news would be better accepted than in other fields. If something doesn't work, it doesn't work. The engineers didn't get the message across strong enough but the managers didn't believe what they were told. Was the contract with NASA so much more important than the lives of the Challenger crew? When lives are at stake, I think there should be even more conservatism in continuing on with the launch than ever.
Finally, there seemed not to be a consensus among the engineers that something needed to be said until the very end--right before the launch. The memos varied in degree of severity and information. Some were confusing and others used emotional appeals to get the message across. If the engineers would have formed a unified front they may have been more successful in obtaining effective communication by convincing the managers that there was a big problem with the O-rings.
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